If you’re unsure what it is about your brand that makes customers trust you and want to work with you, then you should consider hiring a financial services marketing agency. But what is it that an agency can specifically do for your business, and how should you approach working with one? Here are a few tips to help.
Define Your Target Audience
Your target audience consists of those who need your services. Depending on the scope of your services, you might come up with multiple segments and your audience could reach a broad range of the population. If that’s the case and your online branding and website only focus on a single audience segment, you’re missing out on leads that could potentially convert. When working with a financial services marketing agency, they can assess your current segments and refine who you should be trying to convert.
Segment New and Current Lists to Provide the Best Information
Once your target audience is defined, it’s time to segment them. You can sort them into categories or buckets based on various criteria. For example, if you segmented by demographics, that would include such areas as age, gender, and education level, job field or title, income, and whether or not they have children. You could also segment geographically, which is especially relevant if you’re a national finance company or you work with customers globally.
Create a New Website
Online presence is everything today. If you fail to make a good impression online, your website is just one more site showing up somewhere on a search engine results page. You need to offer an incentive to generate leads and customers. The first thing to do is to work with a financial services marketing agency to improve your online presence. It might be that you need to get rid of your current color scheme and/or logo or come up with a bolder image, and one more in line with what your company does.
You also need to establish a brand voice to ensure consistency across your website, email communications, and social media. Your website design is another important aspect of driving traffic and growing your customer base.
Whether you wish to rip everything up and start again or keep the skeleton of your site and build from there, a financial services marketing agency can help. You’ll have a branded, professionally designed website that’s not only clear and concise, but also visually appealing.
You’ll often find that a lead will first come across your company through your website. So if they see that it’s a mess, they’ll go on to find another company with a stronger-looking presence.
By having your site redesigned and optimized, you could generate more traffic and leads, and achieve higher conversions. If you have no clue where to start, by being honest with a financial services marketing agency, you’ll find that they’ll be happy to help.
Financial services marketing agencies specialise in working with finance companies. Their experience ensures they understand the industry and are in a position to transform your marketing message and level of success.